Founder and Creative director of note 54

Helping brands find their voice and tell their story. From crafting strategic narratives for financial platforms to developing editorial content for beauty brands, it's about creating content that serves a clear purpose. Branding isn't just about logos or colors - it's about creating a clear framework that gives brands room to grow while staying true to themselves. The best brands feel effortless because all the complex thinking has been done upfront.

This is where strategy meets craft. Building complete visual languages for brands - from how photography should feel to how visual elements move and behave. Not about following trends or making things pretty, but creating visual systems with a clear point of view and purpose behind every choice. Drawing from experience across luxury, tech, and consumer brands, Sarah understands that beautiful design only works when it serves a clear vision.

Design isn't just about making things look good - it's about making complex things feel simple. Working with designers and developers to create digital products and experiences that feel intuitive to people. This means simplifying complicated financial platforms so investors want to use them, or designing restaurant experiences that capture the feeling of walking through their doors. It’s about creating systems that scale while keeping that human touch.

Extensive experience building and leading creative teams, with a focus on developing talent and delivering results. Whether scaling in-house departments or assembling expert consultants for specific projects, creates clear direction while giving teams room to solve complex challenges. Approach balances maintaining high standards with giving creative professionals the space they need to excel.